by admin | Aug 19, 2024 | Blog, Google My Business
Good day! Are you trying to see the reviews you’ve posted on your Google My Business, Maps, or Place listing, but they’re not showing up? If that’s the case, you’re in the right place to learn everything you need to know about Google reviews and why they might not be visible.
In most cases, this issue comes up when we’ve just set up a business on Google My Business and we’re eager to see at least one review displayed. What do we usually do then? We might try to post reviews ourselves or ask someone like a staff member, team member, or relative to leave a review.
However, this often doesn’t work as expected.
Google may not display the first few reviews on Google My Business or Maps because it detects them as fake. This usually happens when Google suspects that the reviews are from relatives or close connections of the business owner.
After posting a Google Review, it will either display immediately or not at all.
What factors can cause Google reviews to be removed?
Google reviews can be removed for several reasons, often related to the platform’s strict policies to maintain authenticity and trustworthiness. Reviews may be flagged and subsequently removed if they violate Google’s content policies, such as including inappropriate content, spam, or off-topic comments. Additionally, if reviews are detected as being fake, such as when they are posted by individuals with no legitimate experience with the business, they are likely to be removed. Duplicate reviews, reviews from newly created accounts, or those posted from the same IP address can also raise red flags and lead to removal.
Finally, reviews that are identified as being written by business owners or their employees can be considered biased and may be taken down.
Why might some reviews not be displayed?
There are several reasons why Google might choose not to display certain reviews. One common reason is that the review may be flagged by Google’s algorithm as suspicious, especially if it was submitted by someone with a connection to the business. Google’s system is designed to detect patterns that suggest reviews might be fake or incentivised, such as a sudden influx of positive reviews. Reviews from users with incomplete or inactive profiles may also be less likely to appear.
Additionally, if the review content contains prohibited material, it might not be displayed. Google also filters out reviews that it considers irrelevant, such as those that don’t focus on the customer’s direct experience with the business.
What steps can you take to make sure your reviews are shown?
To ensure that your reviews are displayed, it’s important to follow Google’s guidelines carefully. Encourage genuine customers to leave reviews based on their actual experiences, rather than soliciting reviews from employees, friends, or family members.
Make sure that the reviews are detailed, relevant, and focus on the customer’s personal experience with your business. Avoid incentivising reviews with discounts or other offers, as this can lead to the reviews being flagged as biased. Additionally, ensure that the reviews are submitted by active users with established Google profiles.
Regularly monitoring your Google My Business account for any issues or flagging inappropriate content can also help in keeping your reviews visible.
by admin | Jun 12, 2024 | Blog, SEO, Shopify
In the bustling world of e-commerce, having a Shopify store is a fantastic way to sell products online. However, simply having a store isn’t enough. To truly succeed, you need to ensure your store stands out from the competition and is easily found by potential customers. That’s where Search Engine Optimization (SEO) comes in. Here’s a detailed guide on how to optimize your Shopify website for better visibility and higher rankings on search engines.
#1 Choose the Right Keywords
Keywords are the foundation of SEO. Start by researching keywords relevant to your products. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you identify the terms your potential customers are searching for. Focus on long-tail keywords as they are less competitive and more specific, which can lead to higher conversion rates.
#2 Optimize Your Shopify Store’s Structure
A well-structured website makes it easier for search engines to crawl and index your site. Here’s how to do it:
– Create a logical hierarchy: Ensure your categories and subcategories are organized logically.
– Use descriptive URLs: Make your URLs clear and keyword-rich. For instance, instead of “www.yourstore.com/p12345”, use “www.yourstore.com/blue-widgets”.
– Add a sitemap: Shopify automatically generates a sitemap for your store, but make sure it’s easily accessible to search engines.
#3 Enhance On-Page SEO
On-page SEO involves optimizing individual pages to rank higher. Focus on the following elements:
– Title Tags and Meta Descriptions: Craft compelling title tags and meta descriptions that include your target keywords.
– Header Tags (H1, H2, H3): Use header tags to structure your content. The H1 tag should contain the primary keyword, while H2 and H3 tags can be used for subheadings.
– Product Descriptions: Write unique and detailed product descriptions that naturally incorporate keywords.
#4 Improve Site Speed
Site speed is a crucial ranking factor. A slow website can frustrate users and increase bounce rates. To enhance your Shopify store’s speed:
– Use optimized images: Compress images without losing quality.
– Leverage browser caching: Enable browser caching to reduce load times for returning visitors.
– Choose a fast theme: Opt for a Shopify theme known for its speed and performance.
#5 Mobile Optimization
With a significant number of users shopping on mobile devices, having a mobile-optimized site is essential. Ensure your Shopify store is responsive and provides a seamless experience across all devices.
#6 Build High-Quality Backlinks
Backlinks from reputable sites can significantly boost your SEO. Here are some strategies to build backlinks:
– Guest Blogging: Write articles for other blogs in your niche.
– Influencer Outreach: Collaborate with influencers to promote your products.
– Content Marketing: Create valuable content that others want to link to.
#7 Leverage Social Media
Social signals can indirectly affect your SEO. Promote your products on social media platforms to increase visibility and drive traffic to your site. Engage with your audience, respond to comments, and encourage sharing.
#8 Regularly Update Your Content
Search engines favor fresh content. Regularly updating your blog or adding new products can keep your site relevant. Use a content calendar to plan and publish content consistently.
#9 Monitor Your SEO Performance
Use tools like Google Analytics and Google Search Console to track your SEO performance. Monitor metrics such as organic traffic, bounce rate, and conversion rate. Regularly analyze this data to identify areas for improvement.
#10 Hire Professional SEO Services
SEO can be complex and time-consuming. If you want to ensure your Shopify store is fully optimized and achieves the best possible rankings, consider hiring professional SEO services.
FAQs
Q: How long does it take to see results from SEO efforts on my Shopify store?
A: SEO is a long-term strategy, and it typically takes 3 to 6 months to start seeing significant results. However, this can vary based on the competitiveness of your industry and the effectiveness of your SEO strategies.
Q: Can I do SEO on my Shopify store by myself?
A: Yes, many store owners manage their SEO independently, especially with the help of various tools and resources available online. However, SEO can be complex and time-consuming, and hiring a professional can ensure more efficient and effective results.
Q: What are the most important on-page SEO elements for a Shopify store?
A: The most critical on-page SEO elements include title tags, meta descriptions, header tags, product descriptions, and URL structure. Optimizing these elements with relevant keywords can significantly impact your search rankings.
Q: How often should I update my Shopify store’s content?
A: Regular updates are crucial for SEO. Aim to update your blog or add new products at least once a month. Consistent updates signal to search engines that your site is active and relevant.
Q: Are backlinks really necessary for SEO?
A: Yes, backlinks are essential for SEO as they signal to search engines that your site is authoritative and trustworthy. High-quality backlinks from reputable sites can significantly boost your rankings.
Q: What’s the best way to improve my Shopify store’s loading speed?
A: To improve loading speed, compress images, enable browser caching, and choose a fast Shopify theme. Regularly audit your site for any performance issues that could slow down loading times.
Conclusion
Mastering SEO for your Shopify store can be a game-changer in driving traffic and increasing sales. While the tips above provide a solid foundation, SEO is an ongoing process that requires consistent effort and expertise. For those looking to take their SEO to the next level, consider partnering with experts.
Check out https://buyserviceusa.com for professional SEO services that can help you optimize your Shopify store and achieve your e-commerce goals. Let the experts handle the technicalities while you focus on growing your business.
by admin | Apr 23, 2022 | Blog
Increasing business and achieving growth resolutions requires maintaining a better image online. Almost 90% of customers who research online businesses go through reviews to get an idea about the quality of their services. As an online business, you need to manage your reputation in cyberspace and deal with obstacles like bad reviews. Commonly, businesses get positive reviews online as a part of successful ORM (Online Reputation Management).
However, rather than worrying and losing hopes, you need to pick yourself up and face the situation in such cases. If you are a business, you will be reviewed online. If you have never been reviewed before, and the review is bad – don’t panic. Not a single business on the internet has only 100% positive reviews. Reviews depict the experience users had with your business, and it is possible to get some negative ones now and then,
All reviews should be taken with a grain of salt. That said, there are certain steps that you can take to respond to the review appropriately and without hostility/defensiveness. Take a look at a few steps to ensure your response is constructive and professional (even if it might not seem so in the moment).
#1; Understand & Work On The negative Experience of Your Customer
The first thing you need to do is understand the negative experience and work on it. You can start by figuring out what went wrong, why, and how you can fix the problem and turn it around. If someone has reviewed yo negative, you must apologize to them in the comments and assure them that you are properly addressable of the issue.
It is easy to respond negatively when faced with a bad review, but try not to reply defensively or get into an argument with the customer. When a customer complains about something, no matter how long it has been since the incident occurred, try your hardest not to take their review personally, even if your business has a legit complaint.
Rather than being aggressive or lamenting, be smart and work on improving as a business with every single opportunity. This way, you can rest assured that you will not receive any negative feedback due to the repetition of that particular issue.
#2; Keep You Ego Aside and Think Logically
When you receive a bad review, the first thing to do is not to respond immediately. Instead, take a few minutes and think about what you want to say. Because if you do not reply wisely, it might affect the entire flow of your business.
It is always best to use a professional tone and maintain a calm demeanor as a possible response to bad reviews by trying to keep your cool, even if the review is written in an attacking way.
There is always an option to increase positive reviews so that your business has a healthy reputation online.
You need to remember that you do not have to respond simply because the reviewer says so. Keep searching for negative reviews that are still on your website and see what customers are saying about it. Stay positive and choose to always work on improving as a business rather than get defensive. Respond slowly and carefully when handling any kind of negative feedback.
#3; Reply Appropriately Right From the First Time
After analyzing the situation, you need to reply right away without delay. Make clear how you can deal with each part of the review, and then plan your response appropriately. However bad the review may be, you need to be professional on your end and hold your guts together. Here are a few things you must look for replying to bad reviews:
- First, show empathy and understand what your customer has been through.
- Second, try to sound helpful in a calm tone.
- Third, turn to seniors of your team to tackle the situation more professionally.
- Finally, always rely on a positive note that depicts a better picture of your business.
Acknowledge the issues raised in customers’ feedback by understanding them fully. Now assure your customers that their problems are taken care of. Respond by presenting facts and figures and show that there are no more excuses for what happened. You need to ensure that particular person and the future readers of those comments you are working on are better.
#4; Do Not Promise Anything You Cannot Deliver
Any business that offers a service or product may want to make a promise that it cannot deliver. However, it is best to do this step carefully and take the criticism as an opportunity to improve and evolve as a business and not get defensive about what is being said about the matter. Rather than arguing or getting into a debate, try your hardest not to promise anything you cannot deliver.
Instead, make sure your responses are clear and to the point. Reply with sufficient information that a customer would need to know to avoid further confusion or disappointment. If you want to add extra information to the review, then do so that people can decide in an informed manner.
#5; Keep it Professional
You need to maintain a professional tone in your review responses and make sure that you are polite and helpful. Every response for the review has to maintain your business’s dignity and goodwill with the customer. Remember, you cannot please everyone all of the time, but no matter what happens, you need to stay confident while remaining professional.
Never get caught in an argument with your customers or send them a response full of defensiveness or insults. Instead, you need to strive to always respond professionally, keep it short without starting an argument, and be sure to never use profanity in any of your responses.
If you are struggling with bad reviews as a business, then go online and buy trustpilot reviews. Customer reviews are meant to help people make a purchasing decision. Therefore, they should be honest, simple, and mostly positive to attract more eyes to your business. You get it all by simply buying decent and positive reviews online.
by admin | Jan 29, 2022 | Blog, Marketing
Simple Hacks to Grow Your Instagram Account Organically
Growing your Instagram is a challenging task that needs utmost delicacy and perfection. There are so many ways to benefit yourself by growing your Instagram account. From increasing your reach to getting brand endorsement deals, there is so much potential waiting for you on your growth journey. While some strategy is involved in growing your account organically, it has little to do with some tactics. These tactics include various aspects, such as liking many posts regardless of whether you know the person. The most common question among Instagram users about how to grow Instagram account organically can now be resolved by adopting some tactics.
What works is posting content you’re proud of and passionate about, connecting with people who post similar things. You can also move forward with commenting on other accounts’ posts and tagging friends in your photos. It can take time before these tips will lead to significant growth. Therefore, it is important to wait patiently. But if you build a loyal following one follower at a time, then it’ll be worth the wait. Unfortunately, few such simple tips are shared here for you to grow your Instagram account organically and rapidly.
- Schedule Your Instagram Posts
The first step to growing your Instagram account organically is to put it on autopilot. It’s a good idea to schedule your posts so that you don’t have to worry about updating the page every day, which is difficult when you’re getting started. It’s tempting to post everything you have at once when your feed looks empty, but that can backfire. By scheduling your post, you can create curiosity among your followers. Creating the hunger and then supplying it with proper content is the basic idea behind growing your Instagram page easily. Maintaining regularity in posting content helps you keep up with all the latest acquired followers and interact more often.
- Post More Often Than Once a Day
Many people start growing their accounts by posting once a day and then give up after a few weeks because they aren’t seeing growth. The easiest way to grow your account on Instagram is by posting consistently. Try shooting for five days a week at the start, and then work your way up from there if you’re feeling ambitious. However, your posts should be unique and engaging, so spend time on each one. It is commonly seen that posting twice a day can do great magic for your Instagram account.
Liking and commenting on other users’ posts will help them find you and build your following. Of course, most people won’t take the time to like or comment on your photos, but that doesn’t mean you can’t be friends if they post something related to what you do. To be successful, make sure you look at the profile of the person’s account that you’re commenting on so that it’s a personalized message. You can also tag friends in photos and videos if they’re doing something particularly awesome or even give other users shout-outs by mentioning them in your captions.
If you’re looking for the answer about how to grow your Instagram account organically, you should be tagging people in photos and videos. Tag friends and family that you know will be excited to have been featured on your account. You can also tag people you think would find the most interesting or relevant, such as bloggers, brands, or companies. Your post is shared on the timeline of people and pages you tag in your post by tagging people. You can check online for some of the most followed pages and personalities and tag them to increase the audience on your post.
Getting more followers is about posting great content that others want to see. If you’re doing this, your account will grow organically over time as people start finding your page and following you because they want to see more from your Instagram feed. To stand out from the crowd, try posting differently than everyone else in your niche. People find the common content boring and do not spend much time on it. But something unique and eye-catching creates interest among people and gathers mass appreciation.
- Create an Outrageous Hashtag
If you want to discover your posts, try creating a unique hashtag for your account. Include the hashtag in your posts and try entering it into Instagram’s search option so that people can find you. Make sure you use an easily understood hashtag so people can quickly click on it and find your account. Like the tags, you can also use hashtags to increase your reach. There are various hashtags on Instagram with even billions of followers. Using them can greatly help you in your venture of growing overnight.
- Use Instagram’s Advanced Options
Once you’re comfortable with the basic options available to you on Instagram, try exploring more of the hidden tools within the app. These features aren’t always intuitive, but they can help you stand out and grow your account. For example, take advantage of the questions feature to drive traffic to your website or give followers the chance to enter a contest to win something. These tools can greatly help you discover new growth horizons for your account.
What are the advantages of growing your Instagram page?
An Instagram account with a vast reach has better chances to attract brands and businesses for promotional purposes. Several companies use it for marketing their products and services. The brand or product endorsement market on Instagram is quite large, with equally great potential to make soli earnings. This can be a great way for celebrities to attract their fans and interact with them regularly. Companies can stylishly post advertisements to attract people’s attention at a better rate.
As a business, you can access the opportunity to interact with your customers directly through Instagram. There are a lot of resources online that provide tips on how to grow Instagram account organically, but they might not be as detailed or specific as what you need. Luckily, the process of growing your account is simple enough so that you can figure out the basics pretty quickly. If you want to organically grow your followers on Instagram, you should be consistent with your efforts.
by admin | Jan 8, 2022 | Blog, Marketing
Most of us are so busy fixing problems and working on getting everything done on the to-do list. And almost every time, we don’t take time to appreciate good things in life. When everything is going well, we often assume that it will stay consistent for the rest of the time, but that’s not true. When there is nothing good in your life, you may realize the importance of appreciating the good.
Similarly, it works in the business world too. When your business begins to review lots of positive and negative reviews, you might shift your energy to negative ones and try fixing their problems. That results in neglecting the importance of positive reviews or taking them for granted.
Failing to respond to your happy customers and positive business reviews can decrease their importance. Before you know it, negative reviews and their responses will take over the review section. Now, your other customers will start to notice those feedback and will begin to question your reliability.
You should remember that it applies to every reviewing site on the internet. Almost every customer visits one of these websites before making a potential purchase to make an informed decision. That’s why every business must respond to positive reviews as quickly as possible to make happy customers feel valued and establish a good relationship with them.
Likewise, it is also crucial to respond to negative feedback to ensure your customers have a quality experience with your products and services. Here you will find how to respond to positive reviews with examples and get a fair idea of how to engage with your customers.
Why Should You Reply To Positive Feedback?
1# Enhance Your Visibility
When you respond to reviews, it tells search engines that your business likes to engage with the customers and provide them with a better after-sale service. So, it is better to claim your business on various platforms to increase your reach and enable users to leave a review. In addition, it will signal the search engine to prioritize the review submissions and boost your visibility in relevant search results.
However, you may not see immediate results, but your site will gain organic traffic automatically. You can register on other platforms like Yelp, TrustPilot, and other business reviewing websites as they will ensure that they are finding your business and know where to leave their positive feedback.
If you find your company’s name, address or any keyword related to your business in the clients’ feedback, you can use them to enhance your reach and make your business visible to potential audiences. Successful businesses often use this tactic to showcase their services as reliable. You can easily optimize your local SEO and improve local search results performance.
2# Makes Customers Feel Valued
Responding to the reviews and feedback helps build a sense of relationship with customers as they feel heard and valued for sharing their genuine opinions. Therefore, you should have the courtesy to reply and at least say thank you for taking out your time to post feedback. It is a common social trait that people love being appreciated and noticed, which helps get more engagement from the customers and promotes others to share their experiences.
When someone shares positive feedback, it means they like your services and products. That means engaging further with them will help build a solid relationship and could encourage them to share more reviews in the future.
It is also important to retain them as your customers and attract new ones. You all know that it is quite challenging to retain your existing customers compared to landing new ones. But with a decent and quick response to positive reviews can create a huge impact on retention and make your customers feel valued and wanted.
3# Improve Your Chance To Market Your Business And Gain More Testimonials
An average customer will read at least 10-20 reviews of a particular product before making a potential purchase. That means good reviews have become a means to gain trust among targeted customers.
So, responding to positive feedback and reviews will help gain exposure and improve the visibility of that statement. Even though customers may share their feedback on a certain social platform, but replying to them will increase their reach among your networks on different platforms.
However, it is better to take customers’ permission before sharing the feedback on any social media platform regardless of the negative, an amazing review. Even though they will allow you to share the feedback most of the time, it is advised to check.
Things To Consider When Responding To Positive Reviews?
- Always Appreciate Your Customers
You should be quick and responsive about thanking your customers for leaving an online review. Conveying what it means to you and your business says a lot about your business quality. So, it is better to appreciate your customers for sharing their experience with the products and services offered by your business.
Don’t forget to personalize according to each customer. It will make them feel heard and valued and encourage them to share their other reviews when interacting with the business again in the future.
Appreciating your clients will have a great impact on their lives, and they will become loyal to your customer, which means they will help you understand the actual needs of customers and what they are looking for. That way, you can improve the performance of your business by catering for the individual needs of your customers.
Like responding to negative feedback, you should reply to positive reviews too and remember to personalize them accordingly. You should avoid copying and pasting generic responses as they would feel unwanted responses as customers would see your reviews and may respond to further interaction with your services.
Pasting a pre-prepared response will affect the customer experience. So, it is better to personalize the response according to each review; it will show that you care and value your customers and respect the valuable time they spend sharing their reviews. That way, you can quickly build a solid relationship as you communicate like a fellow human being instead of a cold-hearted bot.
Filling your response with too many keywords can affect your search engine ranking. As discussed above, responding to reviews helps boost your ranking in relevant results, but stuffing the reply with too many keywords will affect the customer experience and reduce your chances of improving SEO ranking.
You should know that adding too many keywords in response will look unnatural and will affect how you engage with your potential customers.
- State The Specific Point From The Review
If your customers leave feedback about a certain product, you should feel free to share more details about that product and why most people love that particular service. That way, you can add more targeted keywords in the response section and improve its reach to a wider audience.
Not only will it help you discuss that specific product and service, but it will also enable you to respond efficiently to your customers. However, you should avoid upselling other products and services offered by your business as it will weigh the marketing aspect instead of personalizing the response according to your customer.
Some businesses might want to reply to every customer who left a positive review, while others might stay selective in their response. It is often determined by the circumstances inside your company.
For instance, if you are new to the business world, then you may want to reply to each reviewer to make them feel valued and convey how much it means to you. However, if you are running a successful business and receiving lots of reviews every month, then you might want to be selective when responding to a certain percentage of reviews.
- Provide Value In The Response
The best thing you can do to improve the customer experience is by adding value to your response. First, you must know that every customer and potential viewer will read your response and learn how you engage with your valuable customers. If you try and offer something valuable in the response, it is a great way to show appreciation, respect, and attachment to your customers.
This will encourage your customers to try out your services or products again in the future. For instance, you can offer them a money coupon on their next order as thanks or give them a free trial of your services.
However, it is not necessary to offer something tangible; you can offer a general piece of advice, maybe where you explain how to get the most out of your product. Remember, if you are offering something valuable, then you should be consistent. You are risking the chances of upsetting customers if they find out that others were provided something else.
Final Words
Like responding to negative feedback, you need to personalize the response to the positive ones. Remember, customers are human too, and responding as a fellow will help build long-lasting relationships.
by admin | Aug 16, 2019 | SEO, Blog
How to Increase TripAdvisor Reviews
TripAdvisor is where we go to be praised, criticized and purchased our way through the inhabited world. It’s, at its core a guestbook, a place where people record the highs and lows of their – Holiday Experiences for the benefit of Hotel Proprietors and Future Guests. But, this guestbook lives based on the internet, where its contributors continue swapping advice, memories, and complaints about their journeys long. After their vacations have come to an end.
The internet has been the Primary Research Tool for ‘DIY’ Travel Planning. Customers no longer trust a B-B listing in Isolation, They need important and valuable advice from other travelers before they make a booking themselves.
So, it makes only sense that 81% of travelers think TripAdvisor reviews are very important. Because when the travelers will go to fix their traveling mission, they must visit and justify your reviews about how you are serving the customers actually. And then they will be fixed and committed with you.
Have some strong and easy tricks to make a good review on TripAdvisor. You can follow these tips to Boost your TripAdvisor Rating. All tricks are given below-
● Give Impressive Customer Service-
The most important step to improve your TripAdvisor ratings is to ensure that you are going to provide your guests with an amazing experience.
This doesn’t mean driving them to the sites in your car. But it does mean paying attention to the small details and customizing your all guest experience based on pre-researched preferences.
● Provide A Small Gift On Arrival/Departure-
This technique is very surprising and effective way to make your guest’s feeling like you’re genuinely invested in them. Leaving something, like a bar of small chocolates and a welcome note. A couple of nice bottles of water, Or even a bottle of wine. These will make it appear that you are taking something out of your pocket to enrich their holiday.
● Be Authentic and Genuine-
To make an impression requires something different. Hoteliers need to be honest and to be true to their brand and offer something unique that will stay on guest’s minds hours, and even days, post departure.
You properly know what your brand is and have a clear idea of how You will convey this to your guests.
● Avoid the Negative Reviews-
To avoid the negative reviews, and a blow to your reputation can be achieved by following a few simple steps given below-
1. On arrival, before your guest heads to their room – ask them if there is anything else you can help with to make their stay even better.
2. During their stay, make sure to check in now and then to see if your customers are still enjoying themselves. Make them feel like they can be honest and candid with you about anything that ails them. And if there are issues, do your best to fix them.
3. Admit when you cannot fix the problem and offer them compensation, don’t just give them a promise hoping they will forget.
4. On departure, ask the guests how they enjoyed their time at your B-B. If they have a positive reaction, then follow up with an email asking them to review your property on TripAdvisor.
● Represent Your B&B Truthfully-
There is nothing worse for a guest than showing up at their accommodation – only to find it is completely different from what they were expecting.
Ensure the images on your website or OTAs are a true representation of what your guests will be walking into. This rule is also extended to advertising your facilities. If they are no longer working or are out of order, Exaggerating your distance to the beach, local activities, or any general misleading facts of what your B&B offers.
If your customers feel tricked they will take to the internet to warn future browsers not to make the same mistake.
